A History of Design @ Apple

Readers familiar with my writings and opinions know that I am NOT a fan of Apple. But if Apple is a success at anything - it's a path breaking design firm. Max Chafkin produced this six-part series on Apple design. He did fail to begin the story where it should have, in 1984 with the introduction of the Mac... (hello?) ..but spins a good tale nevertheless. And, heck, we should spend some time understanding why DESPITE everything else that is wrong with this company's approach and strategy - it IS so successful... So here goes:

Part I: An Oral History Of Apple Design: 1992 "The greatest business story of this generation is a design tale."

Part II: An Oral History Of Apple Design: 2000 Steve had to have control over anything and everything that had to do with his products.

Part III: An Oral History Of Apple Design: 2001 Apple Design becomes experimental.

Part IV: An Oral History Of Apple Design: 2004 Perfecting the iPod.

Part V: An Oral History Of Apple Design: 2010 Milking the cash cows.

Part VI: An Oral History Of Apple Design: 2013 After Steve's death, Apple loses focus. Coming soon: the iWash, an iPod controlled washing machine... :-)