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Saturday, October 12, 2013

6 Ways to Avoid the Product Failure Bin

Great article from Fast Company - "Six ways to avoid landing in the product failure bin"

  • Be honest about your product
  • Consider side effects (alternative uses, environmental impact etc.)
  • Innovate (duh...)
  • Cannibalize - aka compete with yourself "ala Intel" - as Grove said so well, "Only the paranoid survive"
  • Act quickly - the world has become incredibly fast...
  • Ignore traditional market research (it went the way of the Edsel) - "focus groups" ARE OUT!

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